Which of the Following Statements Is Correct Regarding the Concept

question 36

Multiple Choice

Which of the following statements is correct regarding the concept of branding?

• A) Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques.
• B) A company doesn't normally want its customers to identify with its brand.
• C) Startups usually start with an established brand.
• D) A brand can be one of a company's most valuable assets.
• E) A brand can denote a negative impression of a company.

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Definitions:

Human Communication

Process of making sense out of the world and sharing that sense with others by creating meaning through the use of verbal and nonverbal messages.

Models

Refer to simplified representations or frameworks used to understand, explain, or predict complex phenomena.

Communication

The process of transmitting information, ideas, emotions, or skills through various means such as speech, writing, nonverbal gestures, or electronic media.

Interpersonal Communication

The process of exchanging messages, information, feelings, and meanings between two or more people through verbal and/or non-verbal methods.