Katherine Ford Is Thinking About Starting a Computer Company

question 46

Multiple Choice

Katherine Ford is thinking about starting a computer company. After doing some research, she has decided that the computer industry can be divided into the following product categories - handheld computers, laptops, tablet computers, PCs, work stations, minicomputers, mainframes and super computers. She is now trying to decide which product category she is the most interested in competing in. The process that Katherine is going through is called market ________.

• A) splitting
• B) subdividing
• C) segmentation
• D) dividing
• E) separating

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Definitions:

Supply

The total amount of a product or service available for purchase at any given time and price in a market.

Prices

The amount of money expected, required, or given in payment for something.

Consumers

Individuals or groups who purchase goods and services for personal use.

Division of Labor

The allocation of different tasks, roles, or responsibilities to different individuals or groups, often based on specialization.