In ________ Pricing, the List Price Is Determined by Estimating

question 48

Multiple Choice

In ________ pricing, the list price is determined by estimating what consumers are willing to pay for a product and then backing off a bit to provide a cushion.

• A) value-based
• B) tactical
• C) strategic
• D) cost-based
• E) economic-based

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Definitions:

Outstanding Stock

Shares of a company's stock that have been issued and are currently held by investors, including public shareholders and company insiders.

Parent

In financial terms, this refers to a parent company that owns enough voting stock in another company to control its operations and policies.

Subsidiary

A company that is completely or partly owned and partly or wholly controlled by another company, known as the parent company.

Affiliate

A company that is controlled by a parent company or is closely related to another company through common ownership or control.