Examlex
________ marketing is a low-budget approach to marketing that relies on ingenuity, cleverness, and surprise rather than traditional techniques.
Tangible Issues
Concrete, measurable matters that are directly observable or quantifiable, often discussed in negotiations or planning.
Mixed-Motive Negotiations
Mixed-motive negotiations involve situations where parties have some interests that are mutual and others that are opposing, requiring both competitive and cooperative strategies.
Distributive Bargaining
A negotiation strategy focused on dividing a fixed amount of resources, where any gain for one side is a loss for the other.
Integrative Negotiation Process
Involves a series of steps aimed at finding creative solutions that satisfy all parties involved in a negotiation.
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