Peter Simmons Owns a Specialized Computer Software Company

question 9

Multiple Choice

Peter Simmons owns a specialized computer software company. Although Peter's software designers and programmers are very good, it takes 2-3 years to develop a good software product. This example illustrates the need for funding or financing referred to as ________.

• A) personnel costs
• B) marketing costs
• C) costs associated with building a brand
• D) lengthy product development cycles
• E) cash flow challenges

Understand the importance and calculation of interrater reliability in observing behaviors.

Know how to determine and interpret scores on psychological tests, including true, observed, and error scores.

Comprehend the principle and application of Cronbach’s alpha in measuring internal consistency.

Recognize the maximum level of validity achievable and its relationship with reliability coefficients.