The What Went Wrong Feature in Chapter 9 Focuses on Devver

question 66

Multiple Choice

The What Went Wrong feature in Chapter 9 focuses on Devver, a 2008 startup that helped software developers use cloud-based services to "test" their code in an expedient manner. According to the feature, one of the primary reasons Devver failed was ________.

• A) it lacked a cofounder who loved the business side of running a startup
• B) the cofounders couldn't get along
• C) it didn't build a robust partnership network
• D) it didn't solicit advice from attorneys, bankers or business consultants
• E) it didn't have a Board of Advisors

Comprehend different psychological theories and models related to attention and discrimination learning.

Distinguish between various types of stimuli and their roles in learning.

Identify the key brain regions involved in discrimination learning and their functions.

Explain the process and significance of conditional discrimination tasks.

---

Definitions:

Conscious Awareness

Pertains to the state of being aware of one's thoughts, feelings, and environment in the present moment.

Automatic Behavior

Actions performed with little to no conscious thought, often due to habits or innate reflexes.

Compulsive Craving

An uncontrollable and intense desire for a particular substance or experience, often associated with addiction.

Addiction

Compulsive drug craving and use, despite adverse consequences.