Which of the Following Statements Is Incorrect Regarding the Industry

question 73

Multiple Choice

Which of the following statements is incorrect regarding the industry analysis portion of a firm's business plan?

• A) It is important to focus simultaneously on a business's industry and its target market.
• B) Industry structure refers to how concentrated or fragmented an industry is.
• C) Most industries have 6 to 10 key success factors that should be reported in the industry analysis.
• D) Industry trends, which include both environmental and business trends, should be discussed.
• E) The industry analysis should conclude with a brief statement of your beliefs regarding the long-term prospects for the industry.

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Definitions:

Individual Differences

Variations among individuals in their behavior, cognition, personality, and other attributes, which distinguish one person from another.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Marketing

The method of marketing, selling, and distributing goods or services, encompassing market analysis and promotion activities.

Selective Distortion

The process by which individuals perceive and interpret information in a way that is biased by their previously held beliefs.