Which of the Following Statements Is Incorrect Regarding the Marketing

question 31

Multiple Choice

Which of the following statements is incorrect regarding the marketing plan section of a business plan?

• A) The marketing plan focuses on how the business will market and sell its product or service.
• B) The two most important items to include in a marketing plan are (1) overall marketing strategy and (2) the nuts and bolts of marketing a firm's product in terms of product, price, promotion, and place.
• C) The best way to describe a company's marketing plan is to begin by talking about its competitors.
• D) A firm's marketing strategy refers to its overall approach for marketing its products and services.
• E) A firm's overall approach to marketing typically boils down to how it positions itself in its market and how it differentiates itself from its competitors.

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