Athletic Propulsion Labs, the Company Profiled in the Opening Feature

question 54

Multiple Choice

Athletic Propulsion Labs, the company profiled in the opening feature of Chapter 6, makes athletic shoes that give the wearer extra bounce. One of factors that made the founders' initial business plan seemingly unrealistic was the price point. The price point in the original business plan was $________.

• A) 300
• B) 200
• C) 100
• D) 25
• E) 40

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Definitions:

Embed Macro

A method to insert a small program or script into a document or application that can automate tasks or add functionality.

Action Block

In programming, a section of code designed to perform a specific action or set of actions when executed.

Gray Background

A neutral, mid-tone background color often used in software applications and websites to reduce eye strain and make other colors stand out.

Data Macro

A tool in some databases that allows for the automation of tasks, such as updating fields or creating records based on specific triggers.