What Are the Two Main Reasons for Writing a Business

question 33

Essay

What are the two main reasons for writing a business plan?

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Definitions:

Primary Data

Information that is collected directly by the researcher or organization for a specific research purpose or project.

Situational Analysis

The evaluation of an organization's current situation and external environment to identify strengths, weaknesses, opportunities, and threats.

Marketing Plan

A comprehensive document that outlines a company's overall marketing efforts, strategies, and tactics over a specified period.

Qualitative Research

Research that collects non-numerical data to understand concepts, opinions, or experiences through methods like interviews or observations.