WriteLab, the Company Profiled in the Opening Feature of Chapter

question 73

Multiple Choice

WriteLab, the company profiled in the opening feature of Chapter 5, believes it has created a barrier to entry to enable it to maintain a leadership position in the education industry. Its barrier to entry is ________.

• A) the price-point of its product
• B) the strength of its brand
• C) its social mission
• D) its economies of scale
• E) that Donald McQuade, one of its co-founders, is well-established in the writing community

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Definitions:

Extraembryonic Membranes

Membranes outside the embryo, such as the amnion, chorion, yolk sac, and allantois, that support the development of the embryo.

Amphibians

Cold-blooded vertebrates that can live both in water and on land, such as frogs, salamanders, and newts.

Lays Eggs

A reproductive process of many animals, including birds, reptiles, and insects, involving the external release or deposition of eggs.

Duckbill Platypus

A semiaquatic egg-laying mammal endemic to eastern Australia, including Tasmania, known for its distinctive duck-like bill.