Google and Its AdWords Program Is an Example of a ________

question 56

Multiple Choice

Google and its AdWords program is an example of a ________ disruptive business model.

• A) low-end
• B) new-market
• C) high-quality
• D) low-price
• E) new-channel

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Definitions:

Strategic Channel Alliance

A cooperative agreement between business firms to use each other’s distribution channels to sell their products, enhancing reach and efficiency.

Direct Distribution

The process by which a company delivers its product directly to the consumer, without going through any intermediaries.

Multichannel Marketing

The practice of engaging with customers across multiple platforms or channels, including online, in-store, social media, and email, to provide a seamless experience.

Value-adding Capabilities

The ability of a company or individual to increase the worth of a product or service by improving its features, functionality, or quality.