A(n) ________ Involves Showing a Preliminary Description of a Product

question 50

Multiple Choice

A(n) ________ involves showing a preliminary description of a product or service idea to prospective customers to gauge customer interest, desirability, and purchase intent.

• A) concept test
• B) product/service statement
• C) impression test
• D) idea prospectus
• E) idea test

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Definitions:

Demand Variations

Fluctuations in consumer desire for a product or service over time, often influenced by factors like seasonality, price changes, and trends.

Off-Peak Pricing

is a pricing strategy where prices are lowered during times of less demand to encourage more consumption or use of a service.

Demand Variations

Refers to fluctuations in the market's desire for a product or service over time, often influenced by factors like seasonality, trends, and economic conditions.

Services Marketing

Services marketing is the promotion of intangible offerings that differ from physical products, focusing on service quality, customer relations, and experience management.