Conner Brandshaw Is Investigating the Feasibility of a New Type

question 6

Multiple Choice

Conner Brandshaw is investigating the feasibility of a new type of electronic game targeting middle school and high school-age boys. Which of the following is an example of "gumshoe research" that Conner could conduct to get a sense of the likely demand for his game?

• A) Download electronic games industry reports from the Internet.
• B) Administer a buying intentions survey.
• C) Administer a concept test.
• D) Look at the Web sites of a number of companies that sell electronic games.
• E) Spend several days in electronic games arcades and stores to observe the types of games that attract the interest of middle school age and high school age boys.

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Definitions:

Dependent Variable

In research, the variable being tested and measured, expected to change as a result of manipulations to the independent variable.

Independent Variable

The variable in an experiment that is manipulated or changed by the researcher to observe its effect on the dependent variable.

Manipulated

Being controlled or influenced in an unfair or deceitful way, often without awareness of the manipulation.

Research Question

A precise, clearly stated question that outlines the problem or area of interest to be investigated through research.