Which of the Following Is NOT an Attribute of an Attractive

question 35

Multiple Choice

Which of the following is NOT an attribute of an attractive industry?

• A) Is young rather than old
• B) Is not crowded
• C) Is late rather than early in its life cycle
• D) Is important to the customer
• E) Is fragmented rather than concentrated

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Definitions:

Reference Pricing

A type of psychological pricing in which a lower-priced item is compared to a more expensive brand in hopes that the consumer will use the higher price as a comparison price.

Price Skimming

A pricing strategy involving setting an initially high price before gradually lowering it over time as the product's novelty wears off.