An Opportunity Has Four Essential Qualities

question 4

True/False

An opportunity has four essential qualities. It is (1) rare, (2) attractive, (3) timely, and (4) anchored in a product, service, or business that creates or adds value for its buyer or end user.

---

Definitions:

Purchase Histories

Records of an individual's or organization's past purchases, used for analyzing buying behavior or trends.

Sentiment Mining

Data gathered by evaluating customer comments posted through social media sites such as Facebook and Twitter.

Quantitative Research

Structured responses that can be statistically tested to confirm insights and hypotheses generated via qualitative research or secondary data.

Primary Data

Data collected to address specific research needs.