To Make Sure That Its Customers Are Satisfied and to Probe

question 18

Multiple Choice

To make sure that its customers are satisfied and to probe for new product ideas, Intuit routinely sends employees to the facilities of their customers. This technique for generating new business ideas is called ________.

• A) brainstorming
• B) day-in-the-life research
• C) focus group
• D) survey
• E) customer advisory board

---

Definitions:

Psychological Capital

An individual's positive psychological state, characterized by high self-efficacy, optimism, hope, and resilience.

Self-esteem

An individual's overall subjective emotional evaluation of their own worth or value.

Self-efficacy

It refers to an individual's belief in their own ability to complete tasks and reach goals.

Socially Responsible

Acting in ways that benefit society at large, including ethical considerations towards people, communities, and the environment in decision-making processes.