To Make Sure That Its Customers Are Satisfied and to Probe

question 18

Multiple Choice

To make sure that its customers are satisfied and to probe for new product ideas, Intuit routinely sends employees to the facilities of their customers. This technique for generating new business ideas is called ________.

• A) brainstorming
• B) day-in-the-life research
• C) focus group
• D) survey
• E) customer advisory board

---

Definitions:

World Systems

A socio-economic model that emphasizes the world-economy as a complex system structured by political and economic relations that extend across global territories and peoples.

Modernization Theory

A theory suggesting that traditional societies will develop economically as they adopt more modern practices and technologies.

Global Village

A term coined to describe a world in which communication technology has virtually eliminated geographical distances, making the world more interconnected.

Indigenization

The process of adapting practices, methods, or knowledge to fit local cultural contexts, especially in reference to decolonization efforts and promoting local traditions in various fields.