A Common Way That Gaps in the Marketplace Are Recognized

question 48

Multiple Choice

A common way that gaps in the marketplace are recognized is ________.

• A) by observing changing environmental trends
• B) by recognizing problems that need to be solved
• C) via studying industry reports
• D) when people become frustrated because they can't find a product or service that they need and recognize that other people feel the same way
• E) via combined focus groups and brainstorming sessions

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Definitions:

Finished Goods

Items that have finished being manufactured and are prepared for purchase by consumers.

Inventory

The raw materials, work-in-progress, and finished goods that a company holds for the purpose of sale in the future.

November

The 11th month in the Gregorian calendar system.

Cash Collections

The process of gathering and processing payments received from customers, especially in terms of accounts receivable management.