According to the Textbook, a Focus Group Is a Gathering

question 69

Multiple Choice

According to the textbook, a focus group is a gathering of 5 to 10 people who are selected because ________.

• A) they are most likely to purchase large amounts of the product or service being discussed
• B) they responded to a self-selected opinion poll about the topic being discussed
• C) of their relationship to the issue being discussed
• D) they responded to a mail survey about the topic being discussed
• E) they are spokespersons for the topic being discussed

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