According to the Textbook, a Focus Group Is a Gathering

question 69

Multiple Choice

According to the textbook, a focus group is a gathering of 5 to 10 people who are selected because ________.

• A) they are most likely to purchase large amounts of the product or service being discussed
• B) they responded to a self-selected opinion poll about the topic being discussed
• C) of their relationship to the issue being discussed
• D) they responded to a mail survey about the topic being discussed
• E) they are spokespersons for the topic being discussed

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Definitions:

VMI System

A collaborative strategy where suppliers take responsibility for managing inventory levels at the customer's site, often improving supply chain efficiency and reducing stocking costs.

Category Leader

Indicates a brand or product that dominates a specific category in terms of sales, customer preference, or market share.

Buyback Contracts

Agreements where a seller promises to repurchase the sold item in the future, often used in retail and supplier contracts for inventory management.

Continuous Replenishment Program

A supply chain strategy in which products are continuously supplied and replenished based on actual sales data, minimizing stock levels and maximizing efficiency.