According to the Textbook, Dropbox, Facebook, and Uber Are Examples

question 36

Multiple Choice

According to the textbook, Dropbox, Facebook, and Uber are examples of ________ firms.

• A) lifestyle
• B) salary-substitute
• C) industry-standard
• D) entrepreneurial
• E) standard-of-living

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Definitions:

Off-Season

A period outside the peak times for certain activities, often characterized by fewer customers and lower prices.

Competitive Parity Budgeting

A method of setting a marketing budget based on matching competitors' spending to maintain market share.

Promotion-To-Sales Ratio

A metric in marketing that compares the cost of marketing and promotion efforts to the resulting sales volume.