The Ability to Influence Those in Positions Lower Than Yours

question 160

Multiple Choice

The ability to influence those in positions lower than yours is

• A)upward influence.
• B)downward influence.
• C)peer influence.
• D)diagonal influence.

---

Definitions:

Guerilla Marketing

An unconventional marketing strategy intended to get maximum results from minimal resources by creating engaging, surprising interactions.

Stealth Marketing

Marketing activities that aim to advertise products to people without them realizing they are being marketed to.

Unconventional

Not based on or conforming to what is generally done or believed.

Magazine Advertisement

A form of marketing communication placed in magazines, using visually engaging designs to promote products or services.