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Variable Ratio
In the context of behavioral psychology, it's a reinforcement schedule where a response is reinforced after an unpredictable number of responses, often used in gambling and sales strategies.
Fixed-Interval Reinforcement
is a schedule of reinforcement where a response is rewarded only after a specified amount of time has elapsed, resulting in a pattern of behavior that increases as the time for the next reward draws near.
Advertising Wearout
The phenomenon where repeated exposure to an advertisement leads to decreased consumer attention and diminished effectiveness.
Stimulus Discrimination
the ability to differentiate between similar stimuli and respond differently based on their distinct features.
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