If Two Marketing Groups Within a Firm's Marketing Department Are

question 13

Multiple Choice

If two marketing groups within a firm's marketing department are vying against each other for a larger percentage of the budget,which option could the marketing manager consider that would be MOST effective in managing the conflict?

• A)Take a majority vote on what the two departments feel is the best budget allocation.
• B)Focus the attention of the two groups on a common "enemy" such as another firm that that they compete with for business.
• C)Change the composition of the two departments.
• D)Restructure the entire department so that teams are no longer used.

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Definitions:

Effort Justification

The cognitive dissonance reduction mechanism where individuals attribute a higher value to an outcome they had to put effort into achieving, regardless of the actual value.

Cognitive Dissonance Theory

A psychological theory that suggests discomfort arises from holding two conflicting beliefs simultaneously, leading individuals to change their attitudes or beliefs to reduce discomfort.

Attracted To Partners

The phenomenon of feeling drawn towards other individuals for romantic or platonic relationships.

Behavioral Aggregation

The concept that predicts an individual's behavior over time and across different situations is more accurately understood when those behaviors are aggregated or collectively analyzed.