Examlex
According to the authors of Organizational Behavior,a company's greatest asset is
Year-To-Year Temperatures
Relates to the comparison of temperatures over consecutive years, often used in the study of climate change and global warming trends.
Central Processing
A cognitive processing route that involves careful and thoughtful consideration of persuasive message content.
Peripheral Processing
A mode of information processing in persuasion that involves focusing on superficial cues rather than the central content of the message, often leading to temporary attitude change.
Need For Cognition
A tendency to engage in and enjoy effortful thinking, analysis, and mental problem solving.
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