Examlex
The means-ends continuum is a way of assessing
Reactivity
The degree to which the process of measurement itself affects the measurement and the subject's behavior.
Social Desirability
The tendency of respondents to answer questions in a manner that will be viewed favorably by others, which can bias survey and research results.
Selection Bias
A distortion in statistical analysis resulting from the method of collecting samples, where the sample obtained is not representative of the population intended to be analyzed.
Responsiveness
The quality of reacting quickly and positively; being responsive to feedback or changes.
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