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The Decision of the Texas State Board of Education Concerning

question 37

Multiple Choice

The decision of the Texas State Board of Education concerning how to identify the heroes of the Alamo illustrates ______.


Definitions:

Source Credibility

The level of trustworthiness and expertise attributed to a communication source by a receiver, affecting the persuasive effectiveness of the message.

Mere Exposure Effect

A mental effect in which individuals naturally favor things simply because they recognize them.

Novelty Wear-Out Effect

A phenomenon where the effectiveness or appeal of something new diminishes over time as it becomes familiar or overused.

Barrier-To-Entry Effect

Factors that prevent or hinder new competitors from easily entering an industry or area of business.

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