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When constructing a weighted aggregate price index, the weights usually are _____.
Competitors
Entities, either companies or individuals, that compete in the same industry or market for customers.
Situation Analysis
An assessment of an organization's internal and external environments to understand its capabilities, customers, and business climate.
Marketing Plans
Strategic documents that outline a company’s strategy for promoting its products or services.
External Forces
Factors outside of an organization's control that can impact its performance and strategy, such as economic conditions, social changes, technological advancements, political/legal shifts, and environmental factors.
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