Eugene Gates, Marketing Director of Mansfield Motors Manufacturers, Inc

question 10

Multiple Choice

Eugene Gates, Marketing Director of Mansfield Motors Manufacturers, Inc.'s Electrical Division, is leading a study to assess the relative importance of product features.An item on a survey questionnaire distributed to 100 of Mansfield's customers asked them to rate the importance of "ease of maintenance" on a scale of 1 to 10 (with 1 meaning "not important" and 10 meaning "highly important") .His staff assembled the following statistics: If Eugene concludes that the average rate of "ease of maintenance" for all customers is 7.5, he is using ___.

• A)a range estimate
• B)a statistical parameter
• C)a point estimate
• D)an interval estimate
• E)a guesstimate

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Definitions:

Serial-Position Effect

A phenomenon in memory that suggests that when learning a list, people tend to remember the first and last items better than those in the middle.

Alphabet

A set of letters or symbols in a fixed order used to represent the basic sounds of a language, particularly for writing.

Mnemonic Devices

Techniques a person can use to help them improve their ability to remember something, often by associating patterns, such as letters or associations, with the information being memorized.

Procedural Memory

The type of long-term memory responsible for knowing how to do things, also known as muscle memory.