Examlex
Buyers of television sets are offered a choice of one of three different styles.There are 720 different outcomes if ten customers make a selection.
Hook
A compelling idea or statement designed to capture the interest of an audience at the beginning of a piece of writing or speech.
Grabber
A sentence or element designed to immediately capture the reader's attention at the beginning of a text.
Problem/Causes/Solution
A method of structuring communication or analysis that identifies an issue, explores its root causes, and proposes possible solutions.
Exclude Alternatives
The act of intentionally leaving out other options or choices.
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