A Market Research Analyst Has Asked Consumers to Rate the Appearance

question 22

Multiple Choice

A market research analyst has asked consumers to rate the appearance of a new package on a scale of 1 to 5.A 1 means that the appearance is awful while a 5 means that it is excellent.The level of this data is usually considered ___.

• A)interval level data
• B)ordinal level data
• C)nominal level data
• D)ratio level data
• E)relative level data

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Definitions:

Functionally Necessary

Pertains to elements or processes essential for the operation or survival of a system.

High Rank Positions

Statuses or roles within an organizational or societal hierarchy that carry significant influence, power, or authority.

Kingsley Davis

An American sociologist and demographer known for his work on population theory and the study of human societies.

Wilbert Moore

A notable sociologist recognized for his work in role theory, social change, and the structures of modern societies.