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A Marketing Survey Is Conducted to Discover the Potentiality of Several

question 101

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A marketing survey is conducted to discover the potentiality of several new products.A series of focus groups is used to conduct this survey.At the end of one of the sessions, the group members are asked to rank the remaining eight products in order of desirability.A one indicates the most favoured product and an eight is awarded to the least desirable.These numbers are examples of which level of data?


Definitions:

Concentration Ratio

A measure used to evaluate the extent of market control held by the largest firms within an industry.

Antitrust Laws

Legislation designed to promote fair competition for the benefit of consumers, by preventing monopolies and promoting business practices that encourage competition.

Price-fixing

An illegal agreement among competitors to set prices, limit supply, or engage in other activities to maintain high prices and restrict competition.

Vertical Mergers

Mergers between companies at different stages of production within the same industry, aimed at increasing efficiency or control over the supply chain.

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