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The first step in a launch management system is to develop a contingency plan.
Required Rate Of Return
The minimum annual percentage earnings needed from an investment to make it worthwhile, factoring in risk.
IRR
An investment's IRR represents the discount rate that makes the sum of all future cash flows (positive and negative) from the investment equal to zero, effectively measuring its annual growth rate.
NPV
Net Present Value; the difference between the present value of cash inflows and the present value of cash outflows over a period of time.
Payback
The length of time it takes for an investment to generate an amount of money equal to the cost of the investment, used as a basic measure of the investment's risk.
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