If the Market Situation for a Product in Decline Is

question 7

Multiple Choice

If the market situation for a product in decline is particularly difficult and solutions lie only in longer-time product changes, the most appropriate thing will be to:

• A) pull out the product permanently from the market.
• B) increase all promotion and personal selling.
• C) hold the market in a freeze until a solution is found.
• D) increase production to flood markets for greater visibility.

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Definitions:

Fads

Short-lived trends or crazes that gain rapid popularity and then fade quickly.

Fashions

Trends or styles in clothing, accessories, or behavior that are popular at a particular time and place.

Vicarious Reinforcement

A learning process where an individual's behavior changes based on observations of the consequences of others' behaviors.

Cleaning

The process of removing dirt, dust, and other impurities from objects and environments to maintain hygiene and order.