In the First Step of a Product Deletion Process, a Firm

question 43

Multiple Choice

In the first step of a product deletion process, a firm must:

• A) explores ways by which the viability of the product might be restored through quality or price adjustments.
• B) compare the performance of the product against certain criteria and guideposts.
• C) evaluate the full effect of the deletion on overheads, expenses, and capacity utilization.
• D) decide whether the product is to be deleted immediately, milked, or sold out.

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Definitions:

Reinforcer

Any stimulus that strengthens or increases the likelihood of a specific response or behavior by being applied as a consequence of that behavior.

Discriminative Stimulus

A stimulus in the presence of which a particular response will be reinforced or punished, leading to an increase or decrease in the occurrence of that response.

Negative Reinforcer

An unpleasant or aversive stimulus that, when removed or avoided after a behavior, increases the likelihood of that behavior occurring in the future.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without any prior learning.