Which of the Following Problems in Launch Management Is Most

question 11

Multiple Choice

Which of the following problems in launch management is most likely to be untrackable and requires a firm's management to inquire among suppliers and media?

• A) Chief competitor has the same new product feature for which the firm has no patent.
• B) Buyers make trial purchases but do not place quantity orders.
• C) Potential customers are not making trial purchases of the new product.
• D) Salespeople fail to contact general-purpose market at prescribed rate.

---

Definitions:

Authorized Stock

Authorized stock refers to the maximum number of shares that a corporation is legally authorized to issue according to its corporate charter.

Market Value

The present cost at which an asset or service is available for purchase or sale in a market.

Share

A unit of ownership in a company or financial asset, representing a proportion of the corporation's capital.

Stock

Shares of ownership in a corporation, representing a claim on the company's assets and earnings.