The Advantages of Using Direct Marketing as a Market Testing

question 23

True/False

The advantages of using direct marketing as a market testing method include secrecy, quick feedback, low cost, and database support.

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Definitions:

American Law Institute

The American Law Institute (ALI) is an organization dedicated to producing scholarly work to clarify, modernize, and improve the law, including draft statutes and principles of law.

Restatement of Law

A set of treatises published by the American Law Institute meant to distill and clarify the common law of the United States.

Prohibitory

Pertaining to laws, rules, or regulations that forbid certain actions or behaviors.

Pervasive

Spreading widely throughout an area or group of people, especially of an unwelcome influence or physical effect.