In the Context of Testing a New Product, Which of the Following

question 2

Multiple Choice

In the context of testing a new product, which of the following is true of test marketing?

• A) It refers to a type of market testing in which a representative piece of the total market is chosen for a dress rehearsal.
• B) It refers to a type of market testing that involves the sale of a (primarily) consumer product by a maker directly to a consuming unit.
• C) It refers to a type of market testing that involves presenting a product to customers to find out if they would buy the product if it were actually available.
• D) It refers to a type of market testing in which each store selling a product is used as a mini-city instead of using whole cities.

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Definitions:

Web Services

A standard means of interoperating between different software applications, running on a variety of platforms and/or frameworks over the Internet.

Web Services

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Individuals specializing in Management Information Systems, focusing on the study of people, technology, organizations, and the relationships among them.

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