Why Is Informal Selling Highly Suitable for Industrial Selling

question 4

Multiple Choice

Why is informal selling highly suitable for industrial selling?

• A) Because informal selling involves retailers or distributors in the process of testing a new product
• B) Because informal selling involves no risk for industrial customers, as sales takes place without actually laying out money
• C) Because industrial selling is based on clearly identifiable product features, and informal selling results in real purchasing
• D) Because informal selling creates a false buying situation and observes what industrial customers do

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Definitions:

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