Which of the Following Is a Drawback of Test Marketing

question 27

Multiple Choice

Which of the following is a drawback of test marketing?

• A) Test marketing cannot be applied to test industrial goods and services.
• B) Test marketing results are not really projectable.
• C) Test marketing does not permit for verifying production.
• D) Test marketing involves mathematical complexities.

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Definitions:

Monomorphic

Characterized by having a single shape or form, often used in the context of genes or polymorphism.

Reactance

A psychological response wherein individuals feel the need to regain freedom or control when they perceive it as being taken away.

Independence

The state or quality of being self-reliant and free from outside control, capable of making decisions and acting on one's own.

Anticonformity

Behavior that opposes or rejects social norms and standards, deviating from group expectations consciously.