A Customer-Based Sales Organization Requires More of the Hard-Sell Pushing

question 5

True/False

A customer-based sales organization requires more of the hard-sell pushing that product-based sales forces can provide.

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Definitions:

Marketing Mix

A set of controllable marketing tools—Product, Price, Place, Promotion—that a company uses to pursue its marketing objectives in the target market.

Product Class

A broad category of products that serve a similar function and are perceived by consumers as interrelated or substitutable.

NAICS Designation

A system for classifying North American business establishments for the purpose of gathering, analyzing, and publishing statistical data related to the U.S. economy.

Consumer Product

Goods or services that are purchased by individuals for personal or household use, rather than for industrial or commercial purposes.