In the Context of the A-T-A-R Model of Adoption of a New

question 50

Multiple Choice

In the context of the A-T-A-R model of adoption of a new product, which of the following is part of a reseller's role?

• A) Setting up a trial for the new product under artificial usage conditions
• B) Doing a small volume of business in a standardized way with a big margin
• C) Delegating the promotion of the new product to trade relations directors or sales managers
• D) Preparing for the promotion of the product, including training salespeople and service people

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Definitions:

Opponent Process Theory

A psychological and neurological model that explains how the perception of colors is the result of opposing responses between two sets of color receptors in the eyes.

Visual Cortex

The part of the cerebral cortex responsible for processing visual information.

Optic Chiasm

The optic chiasm is a brain structure where the optic nerves partially cross, allowing visual information from each eye to be processed in both hemispheres of the brain.

Visible Spectrum

The portion of the electromagnetic spectrum that is visible to the human eye, typically encompassing wavelengths from about 380 to 750 nanometers.