The Trial Phase in the Adoption of a New Product

question 45

Multiple Choice

The trial phase in the adoption of a new product:

• A) involves large scale usage of the product.
• B) occurs before the awareness phase.
• C) permits customers to verify claims about the product.
• D) involves no cost for both the firm and the customers.

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Definitions:

Drugs

Substances which are used for medication or in form of narcotics, which can potentially cause dependency and alter one’s physiological state.

Prescription Drug Abuse

The use of prescription medication in a manner not prescribed by a healthcare provider, often for non-medical reasons.

Young American Adults

Individuals in the United States typically aged between 18 and 25, representing the transition phase from adolescence to adulthood.

Coca-Cola

A carbonated soft drink brand that is one of the most recognized and widely consumed beverages worldwide.