Examlex
Markets today are so complex that one product cannot come close to meeting all needs and desires of the customers.
Individualistic Culture
A culture characterized by the emphasis on personal achievements and rights, prioritizing individual goals over group objectives.
Collectivist Culture
A type of culture where people prioritize the group over individual goals and values.
Generous
Being willing to give more of something, such as money or time, than is strictly necessary or expected.
Actual Self-views
An individual's perception of their own real attributes, capabilities, and characteristics, as opposed to their ideal self or how others perceive them.
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