Leo Burnett Advertising Agency Uses Scanner Data to Cluster Food

question 18

Multiple Choice

Leo Burnett advertising agency uses scanner data to cluster food buyers into six groups. Which of these groups consists of people who buy all major brands, always on deals?

• A) Loyalists
• B) Price-driven
• C) Light users
• D) Rotators

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Definitions:

Assets

Resources owned or controlled by a business that are expected to bring future economic benefits.

Accrual Basis

An accounting method where transactions are recorded when they occur, regardless of when cash is exchanged, focusing on economic events rather than cash flow.

Ledger

A book or collection of financial accounts where double-entry bookkeeping transactions are recorded, including assets, liabilities, revenue, and expenses.

Updating

The act of revising or refreshing information to reflect the most current data available.