Leo Burnett Advertising Agency Uses Scanner Data to Cluster Food

question 18

Multiple Choice

Leo Burnett advertising agency uses scanner data to cluster food buyers into six groups. Which of these groups consists of people who buy all major brands, always on deals?

• A) Loyalists
• B) Price-driven
• C) Light users
• D) Rotators

Learn about the application of regression analysis to find linear trend lines.

Master the calculation of seasonal indexes using moving averages and regression analysis.

Develop skills to plot time series and moving averages for visual trend analysis.

Understand the concept of statistical control and its importance in process monitoring.

---

Definitions:

Production System

A system that encompasses all activities, resources, and processes involved in the production of goods or services.

Toyota Production System

A highly efficient and integrated approach to production and manufacturing, emphasizing waste reduction, continuous improvement, and customer focus.

Built-in

Embedded or integrated directly into something, not separate or removable.

Automatic Tests

Tests that are executed by software tools which automatically perform a set of instructions to validate the behaviour or performance of an application or system.