With Reference to the Classic Diffusion Theory of Everett Rogers

question 16

Multiple Choice

With reference to the classic diffusion theory of Everett Rogers, the _____ of a product indicates how easy it is for a customer to purchase and use the trial portions of the product.

• A) complexity
• B) compatibility
• C) observability
• D) divisibility

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Definitions:

Variable Overhead

Overhead costs that fluctuate with the level of production output, such as utilities for machinery or costs for raw materials.

Direct Labour Hour

A measure of the amount of time a worker spends on direct production activities.

Flexible Budget

A budget that adjusts or flexes with changes in volume or activity levels within a business.

Volume Variance

The difference between the expected volume of production or sales and the actual volume, affecting budget and performance analysis.