Brand Names Are Important Assets That Provide Value to Both

question 50

Multiple Choice

Brand names are important assets that provide value to both a firm and its customers, as they communicate quality, build positive brand images, and encourage customer loyalty. This value is known as _____.

• A) liquid asset
• B) brand mark
• C) brand equity
• D) capital gain

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Definitions:

Decreasing Volume

A situation where the amount or quantity of something, such as product production or sales, is reducing over time.

North American Trend

Refers to prevailing patterns, movements, or inclinations within the North American market or cultural context.

Insourcing

Bringing previously outsourced operations back in-house, to gain better control over processes and potentially reduce costs.

Subcontracts

Contracts awarded by a primary contractor to a third party for completing part of the work required in a main contract.