Businesses Are Using A(n) _____ When They Put Their Corporate

question 44

Multiple Choice

Businesses are using a(n) _____ when they put their corporate name on every product they make.

• A) customized brand strategy
• B) umbrella brand strategy
• C) flagship brand strategy
• D) individual brand strategy

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Definitions:

Psychology Professor

An academic or professional who teaches psychology and conducts research in the field of psychology at a college or university.

Normative Social Influence

The influence of other people that leads us to conform to be liked and accepted by them.

Chameleon Effect

The unintentional imitation of the body positions, gestures, facial expressions, and various behaviors of individuals one is interacting with.

Natural Mimicry

The innate or instinctual capability of an organism to imitate or replicate the appearance, behaviors, or sounds of other species or objects.