Automobile Companies Often Create Full-Size Clay Models in Order to Extract

question 16

Multiple Choice

Automobile companies often create full-size clay models in order to extract consumer reactions to proposed styling alternatives. Such models would be best described as _____ prototypes.

• A) across-the-board
• B) all-inclusive
• C) comprehensive
• D) focused

---

Definitions:

Product Training

Education or training programs designed to equip sales staff or users with knowledge about a product's features and benefits.

Proposal Generation

The process of creating a detailed plan or suggestion, typically aimed at solving a problem or seizing an opportunity, presented for consideration or action.

Sales Force Automation

The use of software to automate business tasks of sales, including order processing, contact management, information sharing, inventory monitoring, and sales forecast analysis.

Lead Qualification

The process of assessing the potential of sales leads to determine whether they have the need, authority, and financial capacity to purchase a product or service.