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What a Customer Actually Buys Consists of One or More

question 28

True/False

What a customer actually buys consists of one or more core benefits, a formal product presentation, and an augmentation of things from presale technical service to a money-back guarantee.


Definitions:

Child's Behavior

Refers to the range of actions and mannerisms exhibited by children in response to their environment or internal stimuli.

Negative Reinforcement

A behavioral concept where an unpleasant stimulus is removed following a desired behavior, increasing the likelihood of that behavior being repeated.

Positive Reinforcement

The addition of a rewarding stimulus following a desired behavior, making it more likely that the behavior will occur again.

Contingency

Describes a future event or circumstance that is possible but cannot be predicted with certainty.

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